21
Apr
New model offerings from American IronHorse
While touring the American IronHorse facilities yesterday, we were offered a sneak peak (at least for us) of one of their newest models, the Bandera.
As I understand it, the Bandera is one of three new models to be introduced by AIH as part of their Rally series. The Rally series is a push by AIH to garner a little more of the custom built bike market. These three models will be at a lower price point than the current models and should start around the $25,000 mark and are targeted towards the biker who is interested in ‘easing’ into the custom bike market.
In addition, the Rally series allows a rider to get on an AIH for a lower price, but without sacrificing all the many features people have come to expect from AIH. Unfortunately, one of the things you sacrifice with the Rally series is AIH’s patented digital speedometer. However, the more traditional speedometer on the Bandera models I saw gave it more of that ‘old school’ look. So this may not bother many people.
The Bandera is a cruiser style bike with, I think, air suspension. Also in the series are a chopper style bike as well as another cruiser style bike that is rigid. Please note, my memory is already a little fuzzy about the rigid cruiser style offering, so don’t hold be surprised if I am off on that one.
It will be interesting to see how the Rally series produces for AIH.
From my vantage point it was a well thought out decision and makes sense to try to expand market share on the ‘entry level’ end and lay the ground work for repeat business and brand loyalty as people are able to progress in the line to the more expensive models.
Technorati Tags: motorcycle
