In the market for a new pair of riding jeans? If so, you many want to check out this most excellent and thorough review of the SHIFT Lodown Motorcycle Jeans by Bill C. over at webBikeWorld.com. You can find the review here.
As stated in the review, here is a summary of the SHIFT Jeans.
Summary: Very comfortable; slightly heavier than normal denim; stylish and with Kevlar lining. Also include stretch panels at the crotch and rear waist.
And just in case you want to check them out directly, you will need to go here.
Now remember that link, as I had the same challenges in finding SHIFT on the web like Bill did and which you can read about here.
I think SHIFT has a few tricks yet to learn though about establishing a market presence. Try using the search term “shift motorcycle clothing” in your favorite search engine to find the SHIFT website and you’ll end up pretty frustrated.
Their website can eventually be found, with some too-hard detective works, but it’s well hidden and, like too many corporate websites nowadays, looks like it was created by some marketing fools who not only know nothing about websites, they also don’t understand the type of information that potential customers require. And when you do find the site, it takes too much time and effort to figure out that the only way to get actual information on the products they’re trying to sell is by clicking through to their retail site and then initiating a purchase.
And you wonder why SHIFT isn’t a household name yet?
All in all, the new SHIFT Lodown Motorcycle Jeans seem to have some promise as do their Torque Street Jeans, which you can find on the SHIFT web site.
Enjoy and be safe!
SHIFT Lodown Motorcycle Jeans [Bill C. via webBikeWorld]
Technorati Tags: motorcycle
Nice post. Helpful.
Also, you guys are right on about their total lack of search engine optimization. I just looked at the site. IT’S ALL FLASH! WTF were they thinking… Flash isn’t even crawled by the search engines, so they’ve just wasted their entire site….